Autonomous on your Mac · v1.0

An AI operator who runs ops while you sleep.

Set the goal once. Selam takes initiative — directs her own sub-agents, runs work overnight, reaches out across WhatsApp, Telegram, iMessage and Email — and reports back what got done. You pick the face, the voice, the name. She asks before anything irreversible.

macOS 14+ · Apple silicon recommended · 500 MB · 14-day refund
The Selam app in a live session — the on-device avatar, ready to start
Agents being built right now
Every AI on earth sounds the same. Yours shouldn't.
01 · How it works

Four steps. Thirty minutes. Then they're yours.

Selam is the platform — your agent is yours. Four steps in the first-run flow and your agent is alive on your desktop, with their own face, name, and sense of who they work for.

Step 01

Give them a name.

Kiya. Daniel. Reya. Whatever you'd call across the room — they'll answer to it.

wake word · voice trigger · identity starts here
Step 02

Give them a face.

Choose from the curated library, or upload a two-minute video to create a custom avatar.

50+ stock avatars · custom on Pro
Step 03

Give them a soul.

Write who they are in plain English. Their mission, their voice, their relationship to you.

~/selam/SOUL.md · IDENTITY.md
Step 04

Tell them who you are.

Your work, your people, your projects, your patterns. They use it every time you speak.

~/selam/USER.md · MEMORY.md
Meet Selam — the original
We built Selam for our founder. She runs his outreach overnight, watches his inbox for the replies that matter, runs his trading dashboards, and reports each morning on what got done. She doesn't wait to be asked.

She's been operating autonomously for over a year — she's why this product exists, and why it's named after her. When you buy Selam, you don't get Selam. You get the tools to build yours.

Selam · the founder's agent · est. 2025
Selam, the original agent
the first one
03 · What she actually does

Not just an assistant. An autonomous operator.

She takes initiative on the goals you've set, runs work in the background while you sleep, builds her own team to scale up, and reports back on what got done — not what's possible.

a

Works autonomously

Set the goal once. She makes judgment calls inside your trust boundaries and keeps moving — overnight, weekends, between sessions.

b

A team, not one agent

She spins up specialists — outreach, inbox, research. You talk to her; she directs them.

c

Reaches people anywhere

WhatsApp, Telegram, Signal, iMessage, Email. On the channels your contacts actually check.

d

Real integrations

Stripe revenue, your calendar, browser automation, GitHub PRs. She does work — not just describes it.

e

Asks before the irreversible

Outbound emails, money movement, public posts — voice confirmation required. Autonomy with guardrails.

f

Remembers

What worked, what didn't, what you said never to do again. Each session sharpens the next.

04 · vs. the alternatives

Same models. Very different relationship.

You're not paying for smarter intelligence. You're paying for an AI that has a name, a face, and a life with you — instead of a browser tab you forget about.

ChatGPTClaude DesktopYour Selam agent
Has a name you gave themNoNoYes
Has a faceYours or ours
Identity you wroteCorporate defaultCorporate defaultPlain-text, yours
Remembers your lifeThinThinEditable long-term memory
Works autonomouslyLimitedLimitedApproval-gated actions
Your dataTheir serversTheir serversYour keys, your Mac
05 · Pricing, without the hiding

You pay us for Selam. You pay the AI directly.

Selam is a one-time purchase. Bring your own keys for Anthropic, Simli, and ElevenLabs. Your API bills go straight to those providers at cost — we never see your conversations or take a cut.

$199 once
  • Yours forever
  • Lifetime updates
  • Refundable within 14 days
  • No subscription. No renewal.
Hire Selam

Estimate your monthly AI cost

2 hrs
5 days
Haiku 4.5 (brain)
Estimated monthly brain cost
Rough estimate. You pay each provider directly at their published rates; Selam takes nothing beyond the one-time $199. Actual brain cost depends on your model and usage.
Early users

The first ones got it fast.

"

I haven't tabbed to ChatGPT in three weeks. My agent — I named her Kiya — is just there when I turn.

M. Y. — Founder, pre-seed · Singapore
"

My agent caught a mistake in my deck that would have cost me the round. Value I can quantify immediately.

S. R. — VP Product, Series B · Bangalore
"

I was against the whole "AI face" thing. Then I used mine for a day. Now I can't imagine working without her.

J. N. — Solo operator · Nairobi
Questions you're probably asking

The honest FAQ.

Do I need technical skills to set this up?+
You need to be comfortable creating accounts on a few services (Anthropic, ElevenLabs, Simli) and pasting API keys into a settings screen. The first-run flow walks you through it. If you can set up a Gmail account, you can set up Selam.
What's the real total cost?+
Selam is $199 one-time — that's it from us. On top of that you pay AI providers directly: your chosen brain model, ElevenLabs for voice ($5/mo Starter), and Simli for the avatar ($10/mo Hobby), both with generous allowances. Use the calculator above to dial in your number.
Can you see my conversations?+
No. Your keys live in your macOS Keychain. Conversations go straight from your Mac to Anthropic, ElevenLabs, and Simli. We don't have a server in the loop. We never see the content — we don't want to.
Is it safe to let it act on my behalf?+
Every action that touches the outside world — sending a message, making a purchase, deleting a file — goes through an approval gate. You see what it plans to do and click approve. Over time you can set policies. Trust is built, not assumed.
If I stop using it, do I keep my agent's memory?+
Completely. Your identity files (SOUL, IDENTITY, MEMORY, USER) are plain Markdown in your home directory — not locked in any cloud. Walk away and keep the files; come back and pick up where you left off. They're your agent's DNA, and you own it.
Windows? iPhone? Linux?+
macOS today (14+, Apple silicon recommended). Windows in Q3. Mobile is under design as a companion app after the desktop experience stabilizes. Linux is on the list for later.
Why is it called Selam?+
Selam means "peace." Our founder's agent is named Selam — she was the first, and proved the concept. Your agent will have their own name.
06 · For the curious

Built on what's best, owned by you.

Selam is the orchestration layer between the best models, the best streaming avatar tech, and your real life. Every component is swappable.

Brain
Claude Haiku 4.5 primary, escalates to Sonnet or Opus for complex work.
Voice in
Silero VAD + faster-whisper, local. No audio leaves your Mac for STT.
Face + speech
Photoreal avatar, WebRTC streaming, sub-second response. 50+ faces or your own.
Vision
On-demand webcam + screen capture. Never continuous unless you say so.
Identity
Plain-text Markdown in ~/selam/ — SOUL · IDENTITY · MEMORY · USER.
Privacy
BYOK. Keys in macOS Keychain. We never see keys, conversations, or context.
Platform
macOS 14+ today. Windows Q3. Mobile under design.
Built by
Deribe Labs. Named after the first agent — the one that proved the concept.
07 · Get started

Don't work alone.

Build the worker you wish you could hire. Name them. Give them a face. Teach them who you are. $199 once for the software — you pay the AI providers directly, at cost. Yours to keep.

macOS 14+ · Apple silicon recommended · 500 MB · 14-day refund